Measure the moments that matter most with customer experience surveys

Customer interactions happen around the clock, through more channels and devices than ever. Customer experience surveys help companies cut through the noise and collect meaningful feedback at key customer touchpoints.

Get to know your customers better

Modern customers want seamless, personalized experiences. With real-time customer feedback, you can connect the dots faster and create a customer experience that keeps people coming back. Learn how every team can leverage customer feedback.

Customer service surveys

Measure service quality

Customer service teams handle delicate customer interactions every day. To do their job well, they need access to actionable customer feedback along the way.

Customer satisfaction (CSAT) and Net Promoter Score® (NPS®) provide timely insights on customer service satisfaction. Along with other key customer experience metrics, these surveys deliver data that helps companies deliver top-notch service.

Customer success surveys

Monitor customer health

Customer success teams are responsible for the health and growth of key customer relationships. They need reliable data on customer loyalty to predict and prevent churn.

Net Promoter Score® (NPS®) is a trusted customer loyalty metric that divides customers into three segments: promoters, passives, and detractors. These distinctions give teams the insights they need to manage customer relationships effectively.

Sales Surveys

Connect with your buyers

Buyers form opinions quickly. Collecting feedback during and after a purchase helps sales teams identify the factors impacting their win rates.

Customer satisfaction (CSAT) and win/loss surveys measure sales performance at key stages of the buyer journey. That feedback arms sales organizations with the knowledge they need to start selling smarter.

Product Surveys

Collect product feedback

Product quality impacts customer experience in a big way, so customer feedback should inform your product roadmap.

User experience and product satisfaction surveys bridge the gap between company and user. When product teams hear the voice of the customer, they can develop better products that pave the way for expansion.

Marketing Surveys

Get to know your audience

Marketing teams need to connect to an ever-changing audience. Whether it’s an email campaign or pay-per-click ad, relevant messaging impacts engagement and response rates.

GetFeedback for Pardot helps marketing teams analyze consumer preferences and build relevant nurture paths, opening the door to new leads and making channels more effective. With greater visibility, marketers can design campaigns that drive revenue.

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*Net Promoter, Net Promoter System, Net Promoter Score, NPS and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., Fred Reichheld and Satmetrix Systems, Inc.